allurement

1. The act alluring; temptation; enticement. Though Adam by his wife's allurement fell. Milton. 2. That which allures; any real or apparent good held forth, or operating, as a motive to action; as, the allurements of pleasure, or of honor.

Source: Webster's Revised Unabridged Dictionary (1913), United States public domain. See methodology for full licensing detail. Word validity for game play may differ from any official game dictionary.